Skills/ Credentials
Empowering individuals and organizations
Through innovative research methods, I specialize in uncovering valuable insights that drive informed decisions, blending statistical expertise with a deep understanding of social phenomena. My approach ensures clarity, precision, and actionable outcomes for academic, corporate, or policy-driven initiatives.
Data Insights Specialist
Analyze data to provide meaningful insights and predictive modeling that support a company’s objectives, optimizing efficiency and decision-making.
Proficient in IBM SPSS, NVIVO, AAPOR software, Salesforce, and Excel for effective data organization, visualization, and analysis.
Project Management & Rapport Building
Skilled in managing multiple projects from data collection to reporting, with an ability to build and maintain strong client relationships for collaborative success.
Market & Consumer Research
Investigate market and consumer trends to identify potential areas for business growth and product innovation, informing strategic planning.
Stakeholder Engagement
Build solid relationships with clients and stakeholders to streamline data-gathering processes and align analysis with client needs.
My Philosophy
To truly understand immense issues, one must first grasp their historical context. History shapes the boundaries of how we conceptualize problems and informs the strategies we use to prevent them within our ever-changing world. By applying mixed-method approaches, we gain the comprehensive perspective necessary for efficient and meaningful evaluation.
“Discover your calling, Dream Big.”
Marcus’s insights have been transformative for our team. His ability to analyze complex data and deliver actionable recommendations has consistently driven our projects forward. His analytical skills and intuitive approach to problem-solving make him an invaluable asset to any data-driven initiative.”
Rhett Huff, AMC
NextGenAIntelligence LLC
Over the past year I’ve developed a digital marketing platform which serves as an all-inclusive informational platform regarding the advancement on Artificial Intelligence technologies within the Non profit sector
@NextGenAIntelligence
Certifications
SQL Specialist Certification
Virginia Commonwealth University – Global Career Accelerator
Proficient in SQL, including data wrangling, querying, filtering, grouping, and debugging errors. Earned a LinkedIn badge verifying expertise in database management for data analytics and business intelligence applications
Survey Research Techniques
Institute of Social Research, University of Michigan
Proficiency in advanced tools and methodologies for designing, conducting, and analyzing surveys. Technologies include software such as AAPOR standards for outcome rate calculation, as well as statistical analysis tools like R, Stata, or SPSS for data interpretation.
Tabluea Specialist Certification
Virginia Commonwealth University – Global Career Accelerator
Earned certification demonstrating advanced skills in Tableau, including interactive dashboards, complex calculations, and data storytelling. Proficient in integrating Tableau with tools like Python for enhanced analytics. Completed a project analyzing sales performance across regions, creating a dynamic dashboard to identify trends, optimize operations, and drive decision-making.
Marcus Wilson | CEO 